Western New England Announces Apparel Partnership with Adidas

SPRINGFIELD, Mass. (July 26, 2019) – Western New England University athletics has partnered with Adidas on an exclusive apparel and footwear deal beginning in the 2019-20 academic year, Director of Athletics, Recreational Sport & Physical Education Matthew LaBranche announced on Friday afternoon.

"We are extremely excited to partner with Adidas and Metro Team Sports to elevate the student-athlete experience at Western New England," LaBranche said. "Adidas has a rich history as one of the finest suppliers of uniforms/apparel internationally. Combined with Metro's demonstrated commitment to providing superior customer service, this relationship is a win-win for our athletic department."                 

Through the partnership, Adidas will supply Western New England's student-athletes, coaches and staff with apparel, footwear and accessories through the 2023-24 season.

"We're excited for the opportunity to partner with an institution whose commitment to the student-athlete experience is obvious as soon as you step foot on to the Western New England University campus," said Josh Tullis of Metro Team Sports. "At Metro, our focus is to help our customers maximize their brand while providing products and services worthy of a top-level athletic program. Adidas' investments into college athletics align with these goals and we're happy to help facilitate this new relationship.  We're looking forward to of our new role in helping the Golden Bears heighten their already impressive profile among the best institutions in Division III athletics."

Western New England's relationship with Adidas represents the first department-wide exclusive apparel deal in the history of Golden Bear athletics.